I think branding is to allow other people know who you are as a person and as a image as well as in order to gain some sort of audience, branding in a way is there to advertise yourself to the public with a certain theme which would attract people who would like to offer your services. A brand could consist of having a logo which will be on everything including letterheads, business cards, websites and even compliment slips. It is very important to relate the logo to you and the brand or otherwise you are misleading your services and most likely won’t get anywhere. Developing a brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence about the full range of products and activities associated with a particular company.
“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”