The development of our idea

Will Merritt Designs & Inspirations

As it was originally my concept, we decided that I would be designing the main bulk of the initial outcome.

The first step in creating a digital version of our original idea, was to recreate the logo concept.

Screen Shot 2015-03-18 at 12.40.36

Using multiple circle shapes, cutting sections out, I created a basic replica of my initial sketches.

Screen Shot 2015-03-18 at 12.40.22

I then added some basic colours (later to be discussed and subject to change) I really liked the idea of having 2 bright, contrasting colours such as the two shown above on a dark background – perhaps a very dark shade of blue.

Screen Shot 2015-03-18 at 12.40.47

The next step was to add some text that suited the style we were after. At first I simply used a default font “Apple braille” which gave a basic idea of what the outcome might look like.

I next started to create basic illustrations that summed up each of the sub headings/topics.

Ink/Solvents

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